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Brooklyn, NY · Boston, MA · francis@francisjanderson.com · 617-842-3344

VIDEO & MOTION BRAND DIRECTOR · TECHNOLOGY STORYTELLING · AI IMPLEMENTATION

With 15 years of experience in technology communications, Francis leads organizations in enterprise-level efforts to put their business objectives into compelling brand stories through multimedia video, digital, and print campaigns. In recent years, Francis has begun leading institutional efforts to up-skill staff and improve productivity and efficiency with AI tools.

CORE SKILLS

Creative Direction · Brand Strategy · Video Production · Motion Graphics · AI Implementation · AI Adoption · Change Management · Executive Communications · Campaign Strategy · Brand Systems · Workflow Development · Project Management · Vendor Management · Stakeholder Management · Generative AI · Microsoft Copilot · Google Gemini

– EXPERIENCE –

Nuclear Energy Institute - Washington, DC

Head of Audio & Video (Special Assignment: AI Implementation)

June 2025 – Present

  • Conduct public opinion research with expert marketing partners to identify and leverage gaps in audience communication into outreach campaigns that improve industry perception.
  • Conceptualize and launch promotional campaigns to penetrate new markets, contributing to millions of dollars in new industry investment.
  • Direct increasingly complex and multifaceted productions under tight deadlines and shifting political and working conditions, orchestrating internal stakeholders with member companies and outside vendors including videographers, editors, animators, voice talent, and freelancers.
  • Research, develop, and deploy AI tools to improve efficiency, productivity, brand adherence, and organization-wide cohesion while navigating conflict management and legal ramifications.
  • Lead a task force strategizing and driving staff adoption of AI, achieving an 85%+ adoption rate through integration of Copilot, Gemini, NotebookLM, and other tools using resource libraries, hands-on education, and cultural incentives for participation.
  • Design AI-enabled production workflows reducing licensing costs, saving tens of thousands of dollars annually, and increasing creative efficiency and output by at least 30%.

Senior Manager – Level 2, Motion Graphics & Video

April 2023 – June 2025

  • Took on financial accountability for production of video, animation, and multimedia campaigns, including budgeting, fundraising, and acquisition of vendors and talent.
  • Wrote and reviewed vendor contracts, insurance certificates, scopes of work, and release agreements.
  • Partnered with technical staff, government affairs specialists, and regulatory experts to translate complex topics into storytelling solutions with persuasive impact.
  • Interpreted and translated enterprise goals into executive presentations and communications to staff and high-paying members through multimedia storytelling.
  • Attended nationwide conferences to research industry trends and serve as a change agent, bringing insights into technology, changes in the field of communication, and work culture back to the organization.

Senior Manager, Motion Graphics & Video

February 2021 – April 2023

  • Developed visual identity and motion systems for smoother internal decision-making and better outcomes with partners and vendors.
  • Built and launched templated, repeatable, and scalable workflows to boost Creative Department productivity and output.
  • Took a leadership role in forming a DE&I task force to support staff and advocate for institutional changes aligned with company values, improving morale and retention.
  • Performed change management duties as the team transitioned from in-office to remote to hybrid work models and team members changed.

Manager, Motion Graphics & Video

April 2019 – February 2021

  • Audited the current state of the brand and created a roadmap for expanding and modernizing communications collateral with motion graphics and video.
  • Built brand kits and resource libraries to accelerate Creative Department work and equip non-creative staff with better communications tools.
  • Elevated conference and live-event experiences with state-of-the-art motion graphics and video, yielding increased registration and breaking attendance records year over year to the present day.
  • Enhanced social media channels with competitive content campaigns, increasing audience engagement by 24% and steadily growing the following year over year to the present day.

IBM - Boston, MA

Motion & Video Brand Systems & Governance Lead

August 2017 – April 2019

  • Developed brand guidelines and brand assets with the central team in a software-shipping model.
  • Deployed new brand elements across the organization.
  • Collaborated with teams to foster adoption and compliance and assist with implementation.
  • Collected feedback and researched additional use cases from outlying teams.
  • Brought intelligence back to the central team to further develop the brand and launch improved assets.
  • Tested and refined a new dimension of brand expression: timing and motion.

MITRE Corporation - Boston, MA

Creative Producer, Project Manager

June 2016 – August 2017

  • Collaborated with business partners to research and develop internal marketing needs.
  • Conceived, pitched, and produced successful grant-submission video campaigns securing millions of dollars in project funding.
  • Produced enterprise-wide training materials, including a crucial knowledge-transfer webinar series to address retiring workforce liabilities.
  • Served as a communications bridge between technical experts, executives, and the general public.
  • Led the modernization of a years-out-of-date brand guide, adding motion graphics and new-media dimensions to company communications.

Self-Employed - New York, NY

Freelance Video & Digital Content Producer

June 2011 – June 2016

Select Clients: Cisco · Warner Bros. · Panera · WebMD · Renaissance Learning

  • Produced hundreds of explainer videos.
  • Produced B2B marketing material leading to improved software subscriptions and renewals.
  • Founded art and product style for a video-learning startup, yielding a multimillion-dollar acquisition.
  • Translated complex client briefs into engaging video content.
  • Single-handedly managed every detail and deliverable of video production projects.
  • Interpreted and iterated on existing famous intellectual properties while following brand guides.

EDUCATION

Savannah College of Art and Design - Savannah, GA

B.F.A. Illustration & Design GPA: 3.92 · Summa Cum Laude

Society of Illustrators Award · 2011

LANGUAGES

  • English — Native
  • French — Advanced Business Proficiency
  • Spanish — Intermediate
  • Irish — Beginner

SURPRISING FACT

Francis won a large scholarship for SCAD and completed their degree in three years while working two part-time jobs. They capitalized on their fourth year of scholarship by studying photography, web design, motion graphics, and video.

They have also written over 890 songs and play multiple instruments.