Francis pushes brand innovation forward
After a decade of work in Motion Graphics, Francis noticed a pattern. Many companies wish to elevate their brands, but very few develop strategies and brand guidelines for using motion. Inspired by their experience working with Big Tech companies in the Fortune 50 who lead in motion branding, Francis developed a methodology for refreshing and rebuilding brands with motion in mind.
Communication is competitive
Audiences are inundated with messaging. Motion catches the eye and helps messages stand out in a crowded space. As modern communications become increasingly digital, motion is shifting from a competitive edge to an absolute necessity. You can’t stand out if you stand still.
Motion Strategies are missing
Despite the need for motion in communication, most companies employ Motion Graphics ad hoc and project-by-project. They often do not consider how motion can express their brand. Sometimes they try to retrofit Motion Graphics to brand standards that are built on increasingly outdated principles of print design or the static web design of yesteryear.
Francis puts the puzzle together
Brands are complex. Francis takes delight in examining established brands and taking an inventory of their products, their audiences and their unique goals to find the perfect solution for elevating their brand with motion. For burgeoning brands still in development, Francis offers experience and insight into how to build a brand that fully capitalizes on motion’s unique competitive and expresses opportunities in digital communications.
francis@francisjanderson.com
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